What is Conversion Rate Optimization?
Conversion rate optimization is the process of testing and altering different factors on a web page to get more site visitors to take action. Conversion rate optimization is also known as CRO . It involves the process of selecting the right elements and refining them until they create an experience that encourages visitors to buy, sign up, or do whatever it is you want them to do. The purpose of conversion rate optimization is to increase the number of people who take the desired action on your website. For instance, a CRO specialist might work with you to increase the number of people who sign up for your newsletter or download your ebook by adding social proof or other persuasive elements that will encourage people to take those actions. Why is conversion rate optimization important? Conversion Rate Optimization (CRO) is a process that improves the rate at which visitors to a website are converted into customers. It can be applied to all types of w...